BACKGROUND
In April 2025, I’m So Good began a six-week sponsorship with Ekow Essuman, a professional boxer preparing for the biggest fight of his career, against Josh Taylor in Glasgow.
Our team saw a natural alignment between Ekow’s values and our own. He is not only an elite athlete but also a genuine, grounded individual who embodies the discipline, integrity, and community focus that I’m So Good stands for.
THE CHALLENGE
As he entered the final phase of training camp, Ekow needed to:
* Make a precise competition weight
* Fuel performance and recovery
* Navigate specific dietary needs and allergies
* Maintain muscle mass while reducing body fat
Nutrition was critical, not only for making weight, but for achieving peak condition at fight time and mental wellbeing.
OUR APPROACH
Our in-house nutritionists and chefs worked closely with Ekow and his team to understand his:
* Macronutrient requirements
* Training intensity and schedule
* Food allergies
* Preferred ingredients and meal timing
From this, we developed a tailored 6-week meal plan, delivering two macro-balanced meals per day to support energy, recovery, and lean body composition. Every meal was precisely portioned and nutritionally engineered to help him cut weight without compromising performance.
THE RESULT
Ekow weighed in comfortably within the 147lb welterweight limit, stepping onto the scales in phenomenal condition, entering the ring stronger, leaner, and sharper than ever.
On fight night in Glasgow, he delivered a career-best performance, defeating Josh Taylor and becoming the new WBO Global Champion.
THE IMPACT
“I’m So Good didn’t just feed me, they fuelled my performance and gave me the confidence that my nutrition was taken care of, allowing me to focus on the fight.”
Ekow Essuman, WBO Global Champion
For I’m So Good, this partnership wasn’t just about sport, it was about proving what smart, purpose-led nutrition can do when it’s done right.
This collaboration demonstrated our ability to support elite athletes at the highest level, and validated the science, care, and integrity behind every meal we produce.
We didn’t just support a fighter, we helped nourish a champion.
We want to thank Ekow and his team for this amazing opportunity, and wish him every success for the next part of his journey.